February 18, 2016

AdBlocks on native advertisement

An interesting peace from Adblock's blog on native advertising [1] :
Native schmative … they're still advertisements · 

 "Regardless of how native ads are labeled, not labeled or disguised, Adblock Plus users can block them. If advertisers respect the “church and state” border separating editorial from advertising, we don’t have a problem. But when this division gets muddied, especially when done so intentionally, we have a big problem."

 [1] Native advertising: